About LMI

Credible Spokespeople build credible reputations. But who and what’s credible? Based on data, research and insight LMI helps you to work that out. Perceptions of empathy, expertise, commitment and candor are essential to delivering thoughtful, credible messages that build trust, even under the glare of media or public scrutiny.

Jon Lovink

LMI President, Senior Coach, Counsel

Jon Lovink, LMI’s president, senior coach and counsel has 20 years of intensive media and spokesperson training and counsel experience across Canada and the US. Few media trainers in Canada can lay claim to his combination of years of media and crisis communications training and counsel experience with his 20 years of background in the trenches of day-to-day news and current affairs operations. His work as a communications strategist puts him in contact with the news media on a weekly basis and he is thoroughly familiar with the current trends in print, radio and TV as well as with methodologies and the immediacy of distribution channels.

From communications strategy to research to reporting, news assignment to line-up, hiring to editorial decision-making, Jon has had know-how in all areas of news operations. This adds significant authenticity and relevance to the training and counsel he provides.

In addition, Jon has worked outside the news business as a Director of Communications for three large national organizations and is completely conversant the role of communications in a corporate environment. He has been awarded the International Association of Business Communicators Gold Quill Award and the American Marketing Association’s Masters of Marketing Award and has served on the Board of the Canadian Public Relations Society. He is a graduate of Queens University and UBC.

LMI Company Associates are highly regarded specialists in training, strategy and emergency planning preparedness and video. Our Associates are teamed for each specific project in order to produce a cost-effective solution for each client.

In a crisis, managing social media has become an essential tool. LMI Associate Crystal DeCnodder provides clients social media tracking and management services.

Crystal DeCnodder is the founder of SocialBulls.ca and VP Full Blast Creative. Since 2011, Crystal has worked with non-profits, emerging business groups, the financial sector, tourism/recreational organizations and technology/startup companies to help share their unique stories and develop their online presence. 

In 2016, Crystal launched www.SocialBulls.ca. SocialBulls offers live, guided workshops to teach practical digital marketing and social media skills. Attendees learn how to use marketing services such as Google Analytics, Google AdWords, Facebook and Social Media Advertising platforms, E-mail marketing and more to share their great ideas and products online.

Crystal DeCnodder

LMI Associate

Steve Houser

LMI Senior Associate

LMI’s Senior Associate in BC is Steve Housser. Steve brings 20 years experience in radio and television broadcasting and an extensive knowledge of BC and national media to his LMI practice. He is a poised, articulate and persuasive communicator with a proven ability to gather, analyze and convey information in clear, concise manner. He has top writing, editing and public speaking skills. Steve’s extensive experience reporting on BC government and politics provides substantive benefits to LMI client. Steve has also reported from the Press Gallery in Ottawa to the Arctic, from Calgary to Montreal. He is the former Bureau Chief of CBC TV News for Victoria covering BC politics and government. His expertise helps LMI clients put their best foot forward and get the most out of their contact with journalists.

Mr. Housser has a Bachelor of Journalism, Honours degree from Carleton University and a Bachelor of Arts degree from the University of British Columbia.

LMI’s current and past clients list include:


  • Black Gold Emergency Responders
  • Conoco Phillips
  • Equal Energy
  • Long Run Energy
  • Pengrowth
  • Nabors Canada
  • Kaiser Exploration
  • MEG Energy
  • MGM Energy
  • Enform
  • Vermilion Energy
  • Shell
  • Champion Pet Foods
  • Forestry Industry Initiative
  • Whitecap Resources
  • Journey Energy
  • Jupiter Energy
  • Painted Pony
  • Sanling Energy
  • Birchcliff Energy
  • Canbriam Energy


  • Alberta Environment
  • Canadian Food Inspection Agency
  • Canadian Blood Services
  • Canadian Tourism Commission
  • Canadian Avalanche Association
  • Calgary Public School Board
  • Environment Canada
  • Health Canada
  • Justice Canada
  • Government of British Columbia
  • Government of Northwest Territories
  • Government of Nunavut
  • Legislative Assembly of Alberta
  • Natural Resources Canada
  • Public Works and Government Services
  • Parks Canada
  • Service Canada


  • Mount Royal University
  • University of Calgary
  • Calgary Public School Board
  • Thompson Rivers University


  • United Way
  • Calgary Folk Music Festival
  • Calgary Homeless Foundation
  • Calgary Folk Music Society

Health Care

  • Bethany Care Society
  • Canadian Blood Services