Its great news that the federal government no longer ‘muzzles’ its scientists. Now, any reporter in Canada can call any public service scientists for an interview. That’s as it should be. Surprisingly though, a recent … Read More
The Credible Spokesperson Handbook – Ch.3: Why Media Training
Chapter 3: Why Media Training My friend Steve Housser, a former CBC Bureau Chief, likes to say that reading a book on how to be a credible spokesperson is like watching a video on playing … Read More
The Credible Spokesperson’s Handbook – Ch.2: Fake News
Chapter 2: Fake News At a time when social media dominates the news landscape a torrent of ‘fake news’ is playing on the human desire for bias confirmation and accelerates it with click bait. Trust … Read More
The Credible Spokesperson’s Handbook – Ch.1: Guardians of Democracy
Chapter 1: Guardians Of Democracy The search for truth, as it can most accurately be told, is the essential role of the news media. Within this, credible spokespeople are more important than ever. They are … Read More