Chapter 3: Why Media Training My friend Steve Housser, a former CBC Bureau Chief, likes to say that reading a book on how to be a credible spokesperson is like watching a video on playing golf. You can study how to improve your swing all you like, but it really only happens when you get … Read More
The Credible Spokesperson’s Handbook – Ch.2: Fake News
Chapter 2: Fake News At a time when social media dominates the news landscape a torrent of ‘fake news’ is playing on the human desire for bias confirmation and accelerates it with click bait. Trust becomes an increasingly difficult commodity to build and to maintain when the information highway has its own vandals. In the … Read More
The Credible Spokesperson’s Handbook – Ch.1: Guardians of Democracy
Chapter 1: Guardians Of Democracy The search for truth, as it can most accurately be told, is the essential role of the news media. Within this, credible spokespeople are more important than ever. They are a central part of the bulwark the news media plays in our collective fight for individual rights and freedoms and … Read More