On Being CREDible

If you think you’ll ever be in the media spotlight, you need this book. The CRED framework you’ll find here teaches you how to manage interviews with skill, confidence, and authenticity. You’ll learn how to shape the news headline you want and to avoid the one you don’t.

Book Cover for On Being Credible by Jon Lovink

well-coached credible spokespeople

Well-coached credible spokespeople are now central to organizational reputation. When every utterance, tweet or post can so quickly be broadcast worldwide, knowing what to say, when to say it and how to say it is a core executive communications skill.

Learn More

Media Training

Build your skills and confidence to present key messages effectively under public and media scrutiny.

Crisis Response

Speed in responding to a crisis is more essential than ever. You can’t make it up when the pressure’s on.


Trust and credibility are the foundation of reputation and central to social license.


Strengthen and build your skills in being an effective presenter so the story you are telling is the one your audience hears.

Book LMI

Arrange to meet with LMI today

More than a quarter of a century years of coaching and crisis counsel experience. Crisis Preparation, Media Training and Speaker Preparation services delivered in half day, one, two or three day versions.



With over 25 years of media coaching experience and over 5000 interviews, this simple-to-read guide is based on what so many people have said is the best on-the-job training they’ve ever had.

Recent Blog Entries

LMI curates blog entries for you to uncover, discover and analyze what can make or break spokespeople around the world. Jon Lovink will also publish chapters each month his book The Credible Spokesperson Handbook here.

All Entries