Book available on Amazon & Kobo In thousands of conversations with people in my coaching seminars, I hear, almost to a person, that their engagement with the news media and of having to speak publicly is often one of terror about the way in which they feel their words will be misrepresented or distorted by … Read More
On Being CREDible: What Builds Trust?
Book available on Amazon & Kobo Do you know what builds trust? Do people trust who you are, what you’re doing, when you’re doing it, where you’re doing it, why you’re doing it and how you’re doing it? Most agree, building trust is a primary high-level goal for organizations. But, how do you get there? … Read More
Introduction To On Being CREDible
Book available on Amazon & Kobo This book provides a common-sense framework to help you credibly manage interviews with reporters. The ideas and principles, when applied with discipline and thoughtfulness, will help you build public trust. You will strengthen your capacity to manage the uncertainty and the sense of loss of control that everyone experiences … Read More
Media Training for Scientists
Its great news that the federal government no longer ‘muzzles’ its scientists. Now, any reporter in Canada can call any public service scientists for an interview. That’s as it should be. Surprisingly though, a recent survey shows more than half of all federal scientists still feel muzzled. The question is why. One answer is the … Read More
The Credible Spokesperson Handbook – Ch.3: Why Media Training
Chapter 3: Why Media Training My friend Steve Housser, a former CBC Bureau Chief, likes to say that reading a book on how to be a credible spokesperson is like watching a video on playing golf. You can study how to improve your swing all you like, but it really only happens when you get … Read More
The Credible Spokesperson’s Handbook – Ch.2: Fake News
Chapter 2: Fake News At a time when social media dominates the news landscape a torrent of ‘fake news’ is playing on the human desire for bias confirmation and accelerates it with click bait. Trust becomes an increasingly difficult commodity to build and to maintain when the information highway has its own vandals. In the … Read More
The Credible Spokesperson’s Handbook – Ch.1: Guardians of Democracy
Chapter 1: Guardians Of Democracy The search for truth, as it can most accurately be told, is the essential role of the news media. Within this, credible spokespeople are more important than ever. They are a central part of the bulwark the news media plays in our collective fight for individual rights and freedoms and … Read More