On Being CREDible: What Builds Trust?

Jon LovinkHandbook Chapter, What's Cred?

Book available on Amazon & Kobo Do you know what builds trust? Do people trust who you are, what you’re doing, when you’re doing it, where you’re doing it, why you’re doing it and how you’re doing it? Most agree, building trust is a primary high-level goal for organizations. But, how do you get there? … Read More

Introduction To On Being CREDible

Jon LovinkHandbook Chapter, What's Cred?

Book available on Amazon & Kobo This book provides a common-sense framework to help you credibly manage interviews with reporters. The ideas and principles, when applied with discipline and thoughtfulness, will help you build public trust. You will strengthen your capacity to manage the uncertainty and the sense of loss of control that everyone experiences … Read More

The Credible Spokesperson’s Handbook – Ch.2: Fake News

fullblastArchive, Handbook Chapter, The Credible Spokesperson's Handbook, What's Cred?

Chapter 2: Fake News At a time when social media dominates the news landscape a torrent of ‘fake news’ is playing on the human desire for bias confirmation and accelerates it with click bait. Trust becomes an increasingly difficult commodity to build and to maintain when the information highway has its own vandals. In the … Read More

The Credible Spokesperson’s Handbook – Ch.1: Guardians of Democracy

fullblastArchive, Handbook Chapter, The Credible Spokesperson's Handbook, What's Cred?

Chapter 1: Guardians Of Democracy The search for truth, as it can most accurately be told, is the essential role of the news media. Within this, credible spokespeople are more important than ever. They are a central part of the bulwark the news media plays in our collective fight for individual rights and freedoms and … Read More