On Being CREDible: What Builds Trust?

Jon LovinkHandbook Chapter, What's Cred?

Book available on Amazon & Kobo Do you know what builds trust? Do people trust who you are, what you’re doing, when you’re doing it, where you’re doing it, why you’re doing it and how you’re doing it? Most agree, building trust is a primary high-level goal for organizations. But, how do you get there? … Read More

Introduction To On Being CREDible

Jon LovinkHandbook Chapter, What's Cred?

Book available on Amazon & Kobo This book provides a common-sense framework to help you credibly manage interviews with reporters. The ideas and principles, when applied with discipline and thoughtfulness, will help you build public trust. You will strengthen your capacity to manage the uncertainty and the sense of loss of control that everyone experiences … Read More

Handling an Aggressive Interviewer Live

Jon LovinkLovink Media News & Blog Archive

Tucker Carlson’s interview with Donna Brazille on Fox November 9, 2017 was a tour-de-force. Talk about knowing how to take charge of a live TV interview with a hostile interviewer. She is outstanding, classy and in her own words “fiesty and gutsy”. And here’s the take away. Quoting her mother (always good in an interview … Read More

Credible Spokespeople Build Credible Reputations

Jon LovinkArchive, Lovink Media News & Blog Archive

In the housing development industry there’s something called the broken window theory that’s proven to be critical to the improvement of neighborhoods and cities across North America. A Harvard criminologist had noted that if a broken window in a building went unrepaired all other windows would soon be broken. Apparently, the unfixed window sends a … Read More

It’s Not a Conversation

Jon LovinkArchive, Lovink Media News & Blog Archive

I loved what American comedian and TV host Jon Stewart said about the news media a few years ago. At the ‘rally for sanity’ held in Washington just before the 2010 US congressional elections when the Tea Party was about to make big inroads. Stewart compared the News Media to a bright sun focusing its … Read More


Jon LovinkArchive, Lovink Media News & Blog Archive

WhatsCred, the name of this blog, is about thinking and behaving in a way that builds trust and maintains credibility. Everyone spins. Every time we put our sunny side up we’re spinning.  All of us want the world to see our shiny side, our best profile and our most credible self. In today’s 24/7 social media … Read More